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Urban Prime Marketplace and Restaurant

Restaurants & Bars Catering Restaurants, Food & Beverages Catering

About

At Urban Prime Marketplace and Restaurant, we are extremely excited to be a part of the Shop + Dine + Gather experience that brings locals and visitors together while celebrating culture, cuisine, and community in a relaxed environment. Our mission is to be the destination-stop for gourmet food, shopping, casual drinks and social gatherings. We look forward to sharing our unique culinary expertise and artisanship with our guests. Urban Prime Marketplace and Restaurant offers a truly unique shopping and dining experience in Viera. We are quality-driven, locally committed and strive for excellence in everything we do.

Prime Elements:

Elegant Marketplace & Restaurant, Fire Pit Seating, Bar Lounge, Sunset Patio & Bar, Bottomless Mimosa Brunch, Award-Winning Wine Cellar & Shop, Live Music, Boar's Head Deli, Custom Gift Baskets, Specialty Events, Full Bar, Happy Hour, Sushi, Craft Cocktails, Private Label Product Line, Butcher Shop, Fresh Seafood, Dry-Aged Steaks, Bakery, Gourmet Grocery, Wine Club, Full-Service Catering & More!

Business Hours :

Marketplace Hours: Mon-Sun | 10 am-7 pm

Restaurant Hours: Mon-Thurs | 11am-9pm ; Fri-Sat | 11am-10pm ; Sun | 10am-8pm

Additional Info

Urban Prime Restaurant & Marketplace, located in the Viera Town Center in Melbourne, Florida, is a unique culinary destination that combines a restaurant with a gourmet marketplace.

Here's a breakdown of what Urban Prime offers

Restaurant:
- Offers a diverse menu featuring aged steaks, fresh seafood, artisanal sandwiches, fresh pasta, delicious appetizers, seasonal menus, happy hour, brunch, craft cocktails, award-winning wines, house-made sushi, and rich desserts crafted by Chef Ercan Ekinci's dedicated Prime Team.
- Ambiance described as modern, artistic, and welcoming, inspired by Frank Lloyd architecture and art deco design, featuring art displays from award-winning local artists that change seasonally.
- Features a craft cocktail bar with a wide selection of drinks such as the Spicy Mama & Espresso Martini, including an extensive wine list and 32 bottles of wine on tap, earning Urban Prime the Wine Spectator Award.
- Known for dishes like the Prime Burger, Tomahawk Steak, Wild Mushroom Soup, Lobster Tempura Roll, and delicious desserts such as the Triple Berry Cheesecake.
- Offers a dedicated children's menu, brunch menu, and happy hour menu.
Marketplace:
- Provides a gourmet selection of products, including farm-fresh produce, artisanal goods, meats, seafood, sushi, a deli, a full-service bakery, full-service catering, and customizable gift baskets & cards.
- Features a sushi station with a variety of rolls and sashimi options.
- Offers a selection of premium meats, wild-caught seafood, and wines.
- Emphasis on quality, attention to detail, and freshness, sourcing from local vendors.
Additional Features:
- Hosts events like car shows, art shows, community gatherings, live music, and specialty Prime Shows.
- Owned by Ercan Ekinci, who is also the executive chef.
- Urban Prime, known for its excellent service and attentive, knowledgeable staff, who greet guests with a signature Prime Hospitality, ensures every experience is wonderfully memorable at Primetime.
- Urban Prime is known as the most popular restaurant in Brevard County and beyond for birthday celebrations, date nights & anniversaries, and private events, drawing people from across the state of Florida.

In essence, Urban Prime aims to provide a comprehensive "Shop + Dine + Gather" experience, blending fine dining with gourmet shopping in a relaxed and inviting environment.